In 2019, the China Securities Regulatory Commission issued the "Action Plan for Promoting the Improvement of the Quality of Listed Companies", proposing to improve the quality of listed companies in seven aspects, of which the first item is "to be guided by investor needs and improve the effectiveness of information disclosure." In recent years, Zhongshi Media Co., Ltd. has continued to improve the quality of information disclosure, established an effective investor communication mechanism, and spared no effort to protect the right to know and other legitimate rights and interests of investors, especially small and medium investors.

　　Information disclosure is a "window" for listed companies to show their companies to investors. Listed companies use regular reports and temporary announcements to disclose the company’s financial status, operating results, major events and other information, which affects investors’ judgments on the company’s development prospects and also affects the company’s market value in the capital sector. It can be said that "information disclosure" No small matter".

　　After a long-term accumulation of information disclosure work experience, we have summarized three points of experience in doing a good job in information disclosure. One is to continuously learn laws, regulations, and regulatory policies, enrich their own knowledge reserves, and strengthen policy supervision capabilities. "Learning is not to explore the flowers, you must pull out your roots." Only by understanding the rules thoroughly can they be accurately practiced in practice. The second is to implement internal reporting procedures for major information to ensure that major corporate information is delivered to the company's information disclosure department at the first time. Ensure that the information disclosure department can quickly collect and effectively manage the company's major information, and then disclose it to investors in a timely, accurate, comprehensive and complete manner. The third is to actively participate in exchange activities between listed companies. "Stones from other mountains can be used for jade", through mutual experience exchanges and experience sharing, learning from each other's strengths and weaknesses, and continuously improving the level of information disclosure.

　　If information disclosure is a one-way transmission of information, then investor relationship management has built a two-way communication "bond" for the company and investors. During the actual operation, we interacted with investors from three aspects.

　　First, listen to investors' inquiries by phone or email. We have dedicated personnel to answer and receive calls and letters from investors, and reflect investors’ demands to the company’s management as quickly as possible. When encountering emotional investors, after listening, we will carefully explain the company's basic operating conditions, help investors understand the company's business development strategy, guide investors with positive information, and appease investors' emotions. Through full and effective communication and interactive communication with investors, build a trust and win-win relationship with investors.

　　Second, attach importance to the interaction with investors on the Internet. We set up an investor relations section on the company's official website to update the company's stock trends and company announcements in real time, and set up emails for consultation and suggestions. Continue to publish company news and operating conditions through the company’s official website to help investors continue to understand the company’s situation in depth. In addition, we pay attention to "SSE E Interactive" and other online public opinions, and promptly respond to investors’ questions on "SSE E Interactive". The issues, suggestions, and public opinions that investors are generally concerned about are passed to the company's management in a timely manner, and they are brought to the attention of the management. For false information such as rumors that have not yet caused a significant impact, the internal smooth communication mechanism is used to understand the facts, and the company's legal affairs and office are quickly combined to respond to clarifications in a timely manner to eliminate investors' doubts and protect their interests.

Finally, for individual investors who need direct communication with the company's management, we will also provide investors with opportunities to communicate directly with the management through the online investor exchange activities organized by the Shanghai Stock Exchange.

　　It has been 23 years since the establishment of Zhongshi Media in 1997. Since its establishment, we have strictly followed the "Company Law", "Securities Law" and other relevant regulations, and attached great importance to information disclosure. It has been awarded in the Shanghai Stock Exchange's information disclosure evaluations over the years. The evaluations of "good" and "**" have never been held accountable by the regulatory authorities, and have established a good image in the capital market. At the same time, we attach great importance to returns to shareholders, especially small and medium-sized investors. Over the past 23 years of listing, we have insisted on dividend distribution, and we have distributed cash dividends 19 times for 15 consecutive years. In the future, we will continue to polish the "window" of information disclosure, tighten the "tie" of investor relations management, and continuously improve the quality of the company with an attitude of integrity and self-discipline.

Zhongshi Media Co., Ltd.

Board Secretariat

  May 12, 2020