On March 4, Tire Technology Expo Germany, a top‑tier global event for the tire industry, grandly opened in Hanover. Shandong Daye Co., Ltd. made a high‑profile appearance with its full range of high‑performance tire reinforcement materials and cutting‑edge innovative achievements. The company showcased to the world the top‑notch technical strength and global competitiveness of China’s metallic tire reinforcement materials. Through robust innovation and premium quality, Daye deepens international cooperation and jointly charts the future of the industry.
Since its founding in 2003, Daye Co., Ltd. has taken technological innovation as its core driving force. Starting with basic‑grade products, the company has kept iterating and upgrading toward high‑strength, ultra‑high‑strength, lightweight and special‑purpose products without slowing its pace of R&D and innovation. With more than 20 years of dedicated focus on tire reinforcement materials, Daye has developed Asia’s largest cable‑type bead wire product portfolio. Its high‑end product lineup fully covers off‑the‑road tire cord, cable‑type bead wire for off‑the‑road tires, special‑purpose steel wires and robot tendon ropes. It has achieved strategic expansion from traditional tire supporting business to high‑end segments including new‑energy vehicles, intelligent manufacturing and aviation.
I. Advantages of Product Matrix
Daye has built a full‑spectrum product system centered on bead wire, steel cord and hose wire, with coordinated development of cable‑type bead wire, special‑purpose steel wire and robot tendon ropes. Its products outperform industry standards in strength, toughness, fatigue resistance and adhesion performance, and meet full‑scenario demands for passenger vehicles, commercial vehicles, off‑the‑road vehicles, new‑energy vehicles and special‑purpose equipment.
II. Advantages of Scale and Quality
As the world’s largest supplier of bead wire, Daye ranks among the global leaders in production capacity and market share. It operates an intelligent, eco‑friendly and zero‑carbon‑oriented manufacturing system. Certified by internationally‑recognized authorities, its products are stably supplied to the world’s top 20 tire manufacturers, including global giants such as Michelin, Bridgestone and Continental.
III. Advantages of Forward‑looking Layout
Keeping pace with global industrial transformation, the company focuses on promising tracks such as special steel wires for new‑energy‑vehicle tires, aviation‑tire materials and high‑performance robot tendon ropes, gaining an upper hand in future industries through forward‑looking R&D. Meanwhile, Daye vigorously advances integrated green‑energy projects, including 200 MW distributed wind power, 70 MW biomass cogeneration and complementary distributed photovoltaic facilities. The first‑batch wind‑power units have achieved grid‑connection, and the biomass cogeneration project is nearing commissioning. Construction of smart zero‑carbon manufacturing facilities is in full swing and scheduled for full completion by the end of 2027, when the proportion of green energy consumption will rise above 80 %. Supported by upgraded high‑end domestic capacity and its Morocco overseas base, Daye has established a collaborative global supply system featuring low‑carbon footprint, intelligence and high efficiency. It delivers stable and reliable reinforcement‑material solutions for high‑end sectors such as new‑energy vehicles and aviation tires, facilitating the low‑carbon, high‑end and intelligent transformation of the global tire industry.
Participation in Tire Technology Expo Germany marks an important milestone in Daye’s global strategy and demonstrates its commitment to overseas expansion and deeper international collaboration. Seizing development opportunities brought by the Belt and Road Initiative, Daye has taken a far‑sighted step to build its Morocco manufacturing base. The project has entered full‑scale implementation and will eventually reach an annual output capacity of 100,000 tons of steel cord.
Leveraging the hub advantages of Tangier‑Med Port in Morocco, shipping time for products bound for European and American markets can be cut by over 40 %, with logistics costs reduced by nearly 30 %. The “local‑for‑local” production‑and‑delivery model effectively mitigates international‑trade barriers and greatly improves global supply‑chain efficiency. In addition, benefiting from over 90 % green‑energy supply in Tangier Tech City, the plant will adopt a green and low‑carbon production system aligned with global environmental‑protection trends and green‑tire‑industry requirements, setting a benchmark for Chinese manufacturing’s overseas low‑carbon deployment.
Looking ahead, Daye Co., Ltd. will uphold its development philosophy: “Technology drives corporate growth; innovation builds national‑grade brands.” The company will keep breaking through core key technologies, strengthen high‑end manufacturing and expand global markets. Empowered by Chinese smart manufacturing, Daye will inject strong momentum into the high‑quality development of the global tire industry.
