Recently, the Department of Commerce of Shandong Province officially announced the List of Export Brand Enterprises of Shandong Province (2026). The company was successfully selected, thanks to its excellent product quality, strong innovation capabilities, mature internationalization strategy, and outstanding reputation in overseas markets. This selection is a high-level recognition by a provincial authority of the company's export brand value, international market competitiveness, and industry influence — and an important milestone in the company's deepening global market presence and commitment to brand-driven, high-quality international development.
As a global industry leader with more than two decades of deep expertise in tire skeleton materials and a national Manufacturing Individual Champion Demonstration Enterprise, Daye Co., Ltd. has always focused on its core businesses of bead wire, steel cord, and hose wire since its founding, dedicating itself to the R&D, production, and sales of rubber skeleton materials. The company has continuously improved its full-series product system and gradually built a product matrix covering traditional products, new energy equipment, intelligent manufacturing, and high-end products, breaking through industry technology barriers and establishing itself as a benchmark for Chinese rubber skeleton material exports.
Solid industry builds quality; innovation empowers the brand. Over the years, Daye Co., Ltd. has adhered to technological innovation as its core driving force, delving deep into niche segments and upholding craftsmanship manufacturing. It led the revision of the ISO 16650:2025 Bead Wire international standard, securing core influence in the industry. With stringent production standards, leading process technology, and stable product quality, the company firmly holds its place in the industry's first tier. At present, the company ranks first globally in bead wire market share, second domestically and third globally in steel cord production capacity, and its overall strength places it in the first echelon of the global rubber skeleton materials industry.
Rooted in Shandong, reaching across the globe. Leveraging its complete industrial supply chain, intelligent production system, and rigorous quality control system, the company continues to deepen its presence in high-end global markets, aligning high-quality products with internationally high-standard demands. Its products are exported to numerous countries and regions worldwide. With stable and reliable product quality and efficient, high-quality supporting services, the company has earned wide recognition and a strong reputation from customers at home and abroad, continuously enhancing the international brand influence of "Daye Intelligent Manufacturing."
The selection into the Shandong Province export brand enterprise list is both an honor and a responsibility, both recognition and motivation. Looking ahead, Daye Co., Ltd. will take this opportunity to remain true to its industrial original aspiration, deepen its core business, refine innovation, continuously optimize its product structure, and enhance its core brand competitiveness. It will keep intensifying its internationalization strategy, leverage its provincial export brand advantage, actively expand into high-end global markets, and spare no effort to polish the name cards of "Shandong Export Brand" and "Made in China." With solid strength, the company will empower the high-quality global expansion of China's rubber industry and continue to lead the development of the global tire skeleton materials industry!
